So Easy launched its first Special Offer Leaflet. The promotional leaflet was an innovation for the convenience retailing and since then it is regularly issued (three times per year – Easter, summer and Christmas period).
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The chain has enjoyed
The chain has enjoyed record sales ever achieved in a single day.
So Easy Stores aired
So Easy Stores aired the first television advertising by any convenience store
So Easy Stores organised
So Easy Stores organised its first football tournament with its suppliers donating all participation fee to a local
So Easy Stores
So Easy Stores supported water shortage in emergency relief efforts in Palodia village.
So Easy Stores acquired
So Easy Stores acquired G.P.C Unimarket, a convenience store chain with 4 outlets in Nicosia and Limassol reaching
So Easy donated
So Easy donated products and in-kind assistance to support communities struck by the devastating fires in the Troodos
So Easy Stores in association
So Easy Stores in association with Divine Advertising, an advertising agency based in Limassol organised the first Chino
The chain
The chain opened its first store in Paphos area.
So Easy Stores introduced
So Easy Stores introduced the category management science; this has been part of its business development strategy.
So Easy Stores acquired
So Easy Stores acquired its first grocery store in Episkopi area, Limassol. In addition, two more stores opened